Terms and Conditions

1. About Mellow Kids

These Terms and Conditions (“Terms”) apply to services provided by Mellow Kids AB (“Mellow Kids”, “we”, “us” or “our”).

Mellow Kids AB

Bäverstigen 12

139 41 Värmdö, Sweden

VAT number: SE559499657001

Email: hello@mellow.kids

Website: https://www.mellow.kids

We operate:

The Mellow Kids website;
The Mellow Kids mobile application;
Educational sleep and development content;
Sleep, feeding and diaper-tracking tools;
Personalized features and notifications;
Paid application subscriptions; and
Personalized sleep-consultancy services.

Together, these are referred to as the “Services”.

By accessing or using the Services, creating an account, starting a subscription or purchasing a consultancy service, you agree to these Terms. Information presented on the applicable product, subscription, sales and checkout pages also forms part of your agreement with us.

2. Eligibility and adult responsibility

The Services are intended for adults aged 18 or older. Children must not create or independently use an account.

The account owner must be a parent, legal guardian or other adult who has lawful authority to provide information about each child added to the account.

The Services are designed for parents and caregivers of children from birth to approximately two years old. Certain features or subscription options may only be offered for particular age ranges.

The purchasing or account-holding adult remains responsible for the child’s care, supervision, health and safety.

3. Accounts and sign-in

You may be able to create or access an account using:

Email and password;
Sign in with Apple; or
Sign in with Google.

You must provide accurate information, protect your login credentials and notify us if you believe your account has been accessed without authorization.

One account may contain profiles for multiple children.

The account owner may invite additional caregivers and revoke their access. Invited caregivers may track information for a shared child but cannot change core personal information, remove the owner, or share the child’s profile with another person.

The account owner is responsible for managing caregiver access and ensuring that invited caregivers are authorized to access the child’s information.

4. Free application features

An account without an active subscription operates on the free tier.

Free features may include:

Sleep tracking;
Feeding tracking;
Diaper tracking;
Selected lessons or guides;
Notification settings; and
Other features identified as free inside the application.

We may reasonably update the selection of free features. Changes will not affect rights already acquired under an active paid subscription.

5. Personalized application features

The application may personalize schedules, content, predictions and reminders using information such as:

The child’s age;
Sleep, feeding and diaper logs;
Developmental milestone selections;
Signals identified by the parent;
Timezone; and
Other information voluntarily submitted through the Services.

Personalized sleep schedules and Smart Predictions currently use rules-based systems created by the Mellow Kids team. They are not medical assessments, diagnoses or guarantees.

Recommendations may change when new information is added. Automated personalization cannot account for every medical, developmental, environmental or family circumstance.

You remain responsible for deciding whether and how to act on personalized information.

6. Voice-command feature

The application may allow a user to create a tracking entry by speaking a command.

On supported Apple devices, the spoken audio is converted into text on the user’s device. Mellow Kids does not receive or store the voice recording. The resulting text may be processed by an artificial-intelligence service to interpret the requested logging action.

The AI component is limited to interpreting the command. It does not provide medical advice, diagnose a condition or independently generate the child’s sleep schedule.

You should review voice-created entries and correct any interpretation errors.

Mellow Kids does not currently use identifiable user information to train artificial-intelligence models.

7. Notifications and connectivity

The application may send push notifications and service-related emails based on your settings.

Notifications and predictions are informational aids and may be delayed, interrupted or inaccurate. They must not be relied upon for medical, safety-critical or emergency purposes.

An internet connection is required for most application features. The Services may be temporarily unavailable because of connectivity problems, maintenance, provider outages or circumstances outside our reasonable control.

Data may synchronize across devices through our systems. You should verify that important entries have synchronized correctly.

8. Paid application subscriptions

Mellow Kids may offer monthly, quarterly and annual automatically renewing subscriptions.

Available plans depend on factors displayed in the application, including the age of the youngest child associated with the account:

For children under 15 months, monthly, quarterly and annual plans may be available.
From 15 to 21 months, monthly and quarterly plans may be available.
From 22 months, the monthly plan may be available.

An existing subscription will not be automatically terminated merely because the child later passes an age threshold.

The price and billing currency are displayed by the Apple App Store or Google Play before purchase and may vary by country or storefront.

9. Trials and renewals

Monthly subscriptions do not include a free trial unless expressly shown at purchase.

Quarterly and annual subscriptions may include a 14-day free trial for eligible new subscribers.

Trial eligibility is determined by Apple or Google. For example, Apple generally permits only one trial within a subscription group for each Apple ID. A customer who has previously used a trial may be charged immediately if the store no longer considers them eligible.

Unless cancelled, a subscription automatically renews for the selected billing period, and the applicable app store charges the payment method associated with the customer’s store account.

The price and renewal date are shown before confirmation and in the customer’s Apple or Google subscription settings.

10. Cancelling an application subscription

Application subscriptions must be managed through the platform where they were purchased.

Deleting a Mellow Kids account or application does not cancel an Apple App Store or Google Play subscription.

To stop renewal, the customer must cancel through their Apple or Google subscription settings before the renewal date.

Cancellation normally takes effect at the end of the current paid period. After paid access ends, the account returns to the free tier and previously logged information remains available subject to our Privacy Policy.

Refund requests for app-store purchases are administered by Apple or Google under the applicable platform rules. Mellow Kids cannot directly issue or guarantee refunds for payments controlled by those platforms.

11. Personalized Sleep Plan

The Personalized Sleep Plan is a separate, one-time professional service purchased through the website. It does not activate or extend an application subscription.

The package includes:

A sleep and temperament assessment;
Review of information supplied by the customer;
A personalized plan prepared by a certified sleep consultant; and
Two weeks of WhatsApp guidance while the plan is implemented.

Unless expressly stated otherwise, it does not include a private consultation, a plan adjustment, unlimited messaging or support outside the package period.

12. Sleep Plan + Consultation

The Sleep Plan + Consultation package includes:

A sleep and temperament assessment;
Review of information supplied by the customer;
A personalized sleep plan;
One private 45-minute consultation;
One reasonable plan adjustment; and
Two weeks of WhatsApp guidance while the plan is implemented.

A plan adjustment means one reasonable revision based on feedback, new information or implementation experience. It does not include an entirely new assessment or a different service.

13. Consultancy information and cooperation

Personalized consultancy depends on complete and accurate information. You agree to:

Complete the requested assessments;
Provide approximately one week of sleep information when requested;
Disclose relevant health or safety considerations;
Inform us of significant changes or professional recommendations;
Communicate respectfully; and
Remain responsible for your child’s care and safety.

We may delay or decline recommendations where important information is missing or where medical approval may be appropriate.

You must not provide information about a child unless you have lawful authority to do so.

14. When consultancy work begins

Mellow Kids begins reviewing the submitted information 24 hours after purchase.

Where EU or EEA withdrawal rights apply, the customer must actively select the following required checkbox before continuing to Stripe Checkout:

“I expressly request that Mellow Kids begin my service 24 hours after purchase. I understand that if I withdraw after work begins, I may be charged a proportionate amount for work already completed.”

The checkbox is not selected by default. We retain evidence of the consent, including its wording or version, timestamp, selected package and associated customer or order reference.

15. Consultancy delivery and support

We normally send assessment and onboarding instructions by email within one business day after payment.

Preparation of the plan depends on receiving the completed assessments and approximately one week of requested sleep information. Delivery dates are estimates unless we expressly confirm a guaranteed date in writing.

The two-week WhatsApp guidance period begins when the personalized plan is delivered, unless otherwise agreed in writing.

WhatsApp messages are reviewed within reasonable working hours. WhatsApp is not continuously monitored and must not be used for emergencies.

Where a package includes a consultation, available appointment times will be provided after purchase. Contact us promptly if you need to reschedule. Repeated missed appointments or prolonged customer unavailability may delay or limit delivery.

16. Consultancy prices and payments

Consultancy payments are securely processed by Stripe.

The currency, total price and tax treatment are shown before payment. Consultancy prices displayed in EUR include applicable VAT unless checkout expressly states otherwise.

You must provide accurate contact, billing and payment information. We may suspend delivery where payment is unsuccessful, reversed, disputed or unauthorized.

Mellow Kids does not directly store complete payment-card information.

17. EU and EEA right of withdrawal

EU and EEA consumers who purchase a service online generally have 14 days from the date of purchase to withdraw without giving a reason.

To withdraw, email hello@mellow.kids before the withdrawal period expires. Include your name, purchase email address, purchase date and the Service purchased. You may use the model form at the end of these Terms, but doing so is not mandatory.

Before work begins

If we receive your withdrawal notice before consultancy work begins, we will refund the full amount paid.

Because work begins 24 hours after purchase, a customer seeking a full refund should notify us within that period and before work has started.

After work begins

If you expressly requested early performance and withdraw after work begins, we may deduct a proportionate amount for work completed before receiving your notice.

Completed work may include:

Reviewing assessments and sleep information;
Analyzing sleep patterns and circumstances;
Preparing or delivering the plan;
Conducting a consultation;
Adjusting the plan; and
Providing WhatsApp guidance.

Any deduction will reflect the actual Service supplied relative to the complete package. We will explain the calculation.

Fully performed Services

The withdrawal right ends once the Service is fully performed only where the customer expressly requested early performance and acknowledged the consequences for the withdrawal right.

Refunds due under this section will be processed without undue delay and within the period required by applicable law.

Nothing in these Terms limits mandatory consumer rights.

18. Cancellations outside the withdrawal period

Contact hello@mellow.kids if you wish to cancel outside an applicable statutory withdrawal period.

Any additional refund is discretionary unless the Service was not provided as agreed or applicable law requires another remedy. We may consider the personalized work, plans, consultations, adjustments and support already provided.

This does not affect rights concerning a delayed, defective or incorrectly described Service.

19. Medical and professional boundaries

Mellow Kids provides educational information and gentle, behavioural sleep support. We do not provide medical care, diagnosis, psychotherapy or emergency assistance.

Our content is prepared by a certified sleep consultant using studies and openly available research. Most content is reviewed by a pediatric nurse. This does not turn the Services into healthcare or guarantee that every item has undergone medical review.

Seek advice from an appropriate healthcare professional regarding concerns about breathing, unusual sleep sounds, feeding, weight, development, illness, medication, mental health or safety.

Contact local emergency services in an emergency.

We may require medical approval before offering particular consultancy recommendations where information provided indicates that this would be appropriate.

20. No guaranteed outcome

Every child and family is different. Sleep and development are affected by health, age, environment, routines and circumstances outside our control.

We provide paid Services with reasonable care and skill but cannot guarantee a particular sleep duration, schedule, developmental result or behavioural response.

You remain responsible for deciding whether and how to implement recommendations and for adapting them where safety, medical advice or the child’s needs require it.

21. User content and child photographs

Users cannot publicly publish content or communicate with other users through the application.

Where the application permits an optional child photograph, log, note or other submission, you confirm that you are authorized to provide it.

Your submissions remain yours. You grant Mellow Kids a limited right to host, process and display them only as necessary to operate and provide the Services, comply with law, protect the Services and exercise the rights described in our Privacy Policy.

22. Intellectual property

Our application, website, branding, software, assessments, templates, educational materials and general methodologies are owned by or licensed to Mellow Kids.

We grant you a limited, personal, non-exclusive and non-transferable right to use the Services and purchased materials for your household.

A personalized plan may be saved and printed for the child or family for whom it was prepared.

You may not resell, publicly distribute, commercially reproduce, reverse engineer, use to provide services to others, or use our materials to train an artificial-intelligence system without written permission.

23. Privacy and analytics

Our processing of personal information is described in our Privacy Policy:

https://www.mellow.kids/privacy-policy

Depending on how you use the Services, this may include account information, child profiles, tracking data, personalization information, optional photographs, approximate timezone information, technical diagnostics and analytics.

The application and website may use service providers for authentication, hosting, analytics, monitoring, notifications, payment processing and email delivery.

You can manage eligible notification and tracking choices through the application, device, website or provider settings described in the Privacy Policy.

24. Acceptable use

You must not:

Use the Services unlawfully or fraudulently;
Attempt unauthorized access to an account, system or data;
Interfere with security or operation;
Introduce malicious code;
Scrape or systematically extract content without permission;
Impersonate another person;
Infringe another person’s rights;
Misuse another family’s or child’s information; or
Use our materials to create or market a competing service without authorization.

We may reasonably restrict or suspend access where necessary to protect users, children’s information, our systems or our legal rights.

25. Account deletion

Users may delete their Mellow Kids account inside the application.

Account deletion does not cancel an active Apple or Google subscription. Subscriptions must be cancelled separately through the applicable store.

Information associated with a deleted account is handled in accordance with our Privacy Policy, including applicable retention and backup periods.

26. Third-party services

The Services may depend on third parties, including Apple, Google, Stripe and WhatsApp.

Third parties operate under their own terms and privacy notices. We are not responsible for their independent services or availability.

Nothing in this section excludes responsibility that cannot lawfully be excluded.

27. Changes and availability

We may update the application, website and future service offerings.

We will not remove material elements of an already purchased consultancy package or paid subscription period unless:

You agree;
The change is reasonably required for safety or legal compliance; or
We provide an appropriate alternative or remedy.

Temporary interruptions may occur. We will take reasonable steps to restore affected Services but cannot guarantee uninterrupted availability.

28. Liability

Nothing in these Terms excludes or limits liability where doing so would be unlawful, including liability arising from fraud, intentional misconduct or mandatory consumer protections.

To the extent permitted by law, we are not responsible for indirect losses that were not reasonably foreseeable, or losses caused by inaccurate information, failure to follow safety or medical advice, unauthorized account access resulting from the user’s conduct, or circumstances outside our reasonable control.

These Terms do not restrict mandatory consumer rights.

29. Complaints

Contact hello@mellow.kids with a description of the problem and the outcome you are seeking. We aim to respond to ordinary app-support requests within two to three business days.

Swedish consumers may be entitled to refer an unresolved dispute to Allmänna reklamationsnämnden:

https://www.arn.se

Consumers elsewhere in the EU or EEA may have access to an applicable national alternative-dispute-resolution body.

30. Governing law

These Terms are governed by Swedish law.

Consumers residing elsewhere in the EU or EEA retain the protection of mandatory consumer laws applicable in their country of residence and may bring proceedings in any court permitted under applicable consumer law.

31. Changes to these Terms

We may update these Terms when our Services, practices or legal obligations change.

The version applicable to a purchase is normally the version presented when the purchase was made. We will not apply material changes retrospectively where doing so would prejudice mandatory consumer rights.

32. Additional terms for Apple App Store users

This section applies if you downloaded the Mellow Kids application from the Apple App Store. If this section conflicts with other parts of these Terms, this section applies to your use of the iOS application.

32.1 Agreement between you and Mellow Kids

These Terms are between you and Mellow Kids AB only, and not with Apple Inc. ("Apple"). Mellow Kids, not Apple, is solely responsible for the application and its content.

32.2 Scope of license

You receive a limited, non-transferable license to use the application on any Apple-branded device that you own or control, as allowed by the Usage Rules in the Apple Media Services Terms and Conditions. The application may also be used by other accounts linked to the purchaser through Family Sharing or volume purchasing, where supported.

32.3 Maintenance and support

Mellow Kids is solely responsible for providing maintenance and support for the application. Apple has no obligation to provide any maintenance or support services for the application.

32.4 Warranty

Mellow Kids is responsible for any product warranties, whether express or implied by law, to the extent not effectively disclaimed. If the application fails to meet any applicable warranty, you may notify Apple, and Apple will refund the purchase price, if any, paid for the application. To the maximum extent permitted by law, Apple has no other warranty obligation regarding the application. Any other claims, losses, liabilities, damages, costs or expenses caused by a failure to meet any warranty are the responsibility of Mellow Kids, subject to these Terms.

32.5 Product claims

Mellow Kids, not Apple, is responsible for handling any claims by you or any third party relating to the application or your possession or use of it, including:

Product liability claims;
Claims that the application fails to meet any legal or regulatory requirement; and
Claims under consumer protection, privacy or similar laws.

32.6 Intellectual property claims

If a third party claims that the application or your possession and use of it infringes their intellectual property rights, Mellow Kids, not Apple, is solely responsible for the investigation, defense, settlement and discharge of that claim.

32.7 Legal compliance

You confirm that you are not located in a country subject to a US Government embargo or designated by the US Government as a "terrorist supporting" country, and that you are not listed on any US Government list of prohibited or restricted parties.

32.8 Contact for questions and complaints

Questions, complaints or claims about the application should be sent to:

Mellow Kids AB
Bäverstigen 12
139 41 Värmdö, Sweden
Email: hello@mellow.kids
Phone: +46 4622448

32.9 Third-party terms

When using the application, you must comply with any applicable third-party terms, such as your mobile carrier or internet service agreement.

32.10 Apple as third-party beneficiary

You and Mellow Kids agree that Apple and its subsidiaries are third-party beneficiaries of these Terms. Once you accept these Terms, Apple has the right to enforce them against you as a third-party beneficiary.

Model withdrawal form

Complete and send this form only if you wish to withdraw from a contract.

To: